Persistence Breakthrough Live Registrations Analytics

Persistence Breakthrough — Website & Traffic Report

Active Users

373

Across the 6-day window

New Users

358

96% of all active users were first-time visitors

Avg Engagement

20.9s

Per active user across all pages

First-Time Visitors

96%

Almost no one returned during this window

Funnel — entry points to conversion

Entry Point · Live Event

Breakthrough Page

Views

169

Active Users

134

Bounce Rate

73%

Registration page for the live event. High traffic, high bounce. Most visitors did not take a next action after landing here.

Entry Point · Lead Magnet

Free Chapter Page

Views

124

Active Users

Bounce Rate

49.5%

Primary lead magnet. Lowest bounce rate of any meaningful page. People who land here are the most intentional visitors on the site.

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Conversion stage

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Conversion · Book Sale

Advanced Listener Edition

Views

Active Users

Bounce Rate

70%

The sale stage. 70% bounce is worth monitoring, but 55 views is not yet enough traffic to draw a firm conclusion. Priority is driving more volume here before optimizing the page.

Where traffic came from

First user source shows where a visitor came from when they first discovered the site. Instagram variants (ig/paid, instagram.com/referral, ig/social, l.instagram.com) are grouped into a single Instagram channel.

Event-day traffic pulse

New vs. returning users per day, April 19–24. Orange bar = April 21 (live event day). Event day produced 113 new users, the single highest day by nearly double, showing the event drove a measurable website discovery spike beyond webinar attendance alone.

Full page performance

Page	Views	Active Users	Events	Bounce Rate
BreakthroughLive Event	169	134	485	73.1%
Adam Leipzig	149	113	479	60.9%
Free ChapterLead Magnet	124	91	455	49.5%
Sneak Peak	61	52	155	53.4%
Advanced Listener EditionSale	55	42	145	70.0%
About Adam	16	13	38	35.7%
Filmography	16	18	39	63.2%
Book Adam	11	8	23	70.0%
Contact	10	11	37	90.9%
Blog	5	4	14	80.0%

Top cities

Active users by city — top 10

Geographic context

Los Angeles leads by a wide margin (38 users), which aligns with Adam's professional base and LinkedIn audience concentration in LA. The presence of Singapore (18), London (7), Mexico City (5), and Berlin (4) confirms a global reach. 373 users came from cities across 6 continents during a single 6-day window.

New York (16) and Chicago (11) represent the secondary US markets, consistent with the LinkedIn audience data showing NY at 14% of live stream viewers.

Key insights

Instagram is the primary acquisition engine

Roughly 172 of 358 new users came from Instagram (paid and organic combined), nearly half of all new user acquisition. Direct is 129, email is approximately 24, and Facebook paid is just 6. The paid and organic components are both pulling weight, which means the algorithm and the ads are working in parallel.

The conversion page is the biggest opportunity in the funnel

Free Chapter has the lowest bounce rate at 49.5%. People who land there are genuinely engaged. Advanced Listener Edition sits at 70% bounce with only 55 views. That said, 55 views is not enough traffic to draw a meaningful conclusion. The real priority is driving significantly more volume to this page before evaluating its performance.

The live event drove a website traffic spike, not just webinar attendance

April 21 produced 113 new users, the highest single day by nearly double. The event was not only a live audience play. It created a discovery moment where people went to look up the brand across the web, generating measurable website traffic independent of the StreamYard audience.

Recommended next steps

Prioritize the Advanced Listener Edition page

The 70% bounce rate is worth paying attention to, but with only 55 views there is not enough traffic to make a firm conclusion. The priority should be driving more volume to this page while also reviewing the offer and page experience, so that when traffic does scale, the page is ready to convert.

Consolidate paid spend toward Instagram

IG paid delivered 75 first users. FB paid delivered 6. If budget is currently split between both, the data makes a strong case for shifting more toward Instagram. The organic Instagram traffic (55 + 29 + 13 = 97 users) also confirms the audience already lives there.

Build a mechanism to re-capture first-time visitors

96% of active users during this window were new, meaning almost no one returned. The site is currently entirely dependent on continuous top-of-funnel acquisition to generate traffic. Installing a Meta pixel and a Google retargeting tag would let you build a warm website visitor audience and serve them ads after they leave, turning one-time visitors into a retargetable pool. Combined with stronger email capture across the site, this would compound the value of every future traffic spike rather than letting it dissipate.