Persistence Breakthrough Live Registrations

Persistence Breakthrough — Webinar Attendee Report

Total Registrations

Excluding 9 team accounts (103 total)

Attended Live

26.6% overall show-up rate

Same-Day Show-Up

55%

Highest rate of any timing bucket

Event-Day Signups

21% of all registrations came day-of

Registration ramp-up by date

Each bar shows total signups on that date. Gold = attended live. Gray = registered but did not attend. Faded orange bars (Apr 14–15) reflect suppressed signups due to a StreamYard landing page issue. Event date: April 21.

Show-up rate by registration timing

Show-up rate — when they signed up

Same Day

55%

11 / 20

Day Before

31%

4 / 13

2–3 Days Before

16%

3 / 19

4+ Days Before

17%

7 / 42

Same-day registrants convert at more than 3× the rate of those who signed up 2+ days earlier. The urgency of day-of registration correlates strongly with intent to attend.

Signups & attendance — full breakdown

When	Signups	Attended	Rate	% of Showups
Same Day	20	11	55.0%	44%
Day Before	13	4	30.8%	16%
2–3 Days	19	3	15.8%	12%
4+ Days	42	7	16.7%	28%
Total	94	25	26.6%	100%

Signup volume by day & hour

Signups per date across the registration window (April 8–21). 55% of all live attendees registered on the day of the event.

Key insights

Same-day urgency is your strongest predictor of attendance

Registrants who signed up the day of the event attended at 55% — more than 3× the rate of those who signed up earlier. 44% of all live attendees came from same-day signups despite that cohort being only 21% of total registrations.

Early registrants are not committing — they're exploring

Of 42 registrants who signed up 4+ days before the event, only 7 showed up (16.7%). This "browse and forget" behavior suggests early promotions are building a list rather than a committed audience. Reactivation reminders targeting this group are essential.

The registration window is long — but most action happens late

Registrations opened 13 days before the event (April 8) but 35% of all signups came in the final 24 hours. The ramp accelerates sharply on the day before and day of the event, driven by urgency. Earlier promotion opens the funnel; late reminders fill the seats.

73% registered but didn't show — a large re-engagement pool

69 people gave you their email and expressed enough interest to register. They represent a warm, already-opted-in audience for the next event. A single follow-up email with the replay link and a direct invite to the next session could convert a meaningful share.

Recommended next steps

Send the replay to all 69 no-shows and embed the next event invite

They already opted in — they're the warmest list you have outside of attendees. A replay email with a clear "save your seat for next time" CTA costs nothing and could meaningfully increase the next event's live rate.

Double down on same-day and day-before promotion

The data is clear: urgency drives show-up. Dedicate more promotion time to the 48 hours before the event — a day-before email + morning-of reminder will directly target the two cohorts with the highest show-up rates (55% and 31%).

Send a reactivation sequence to early registrants before the next event

42 people signed up 4+ days early but only 7 attended. For the next event, build a 2-touch drip to this segment — a "did you forget?" reminder at 48 hours and a "starts in 1 hour" push. The current 17% rate for early registrants has clear room to improve.

Set a target: increase the overall show-up rate from 27% to 40%

Industry benchmarks for webinars typically range from 30–50% show-up rates. The current 26.6% is below that range. With stronger day-of promotion, a replay-based re-engagement loop, and better pre-event reminders, 40% is achievable at the next event.

Build a consistent promotion plan across platforms leading up to the event

Promotion for this event began roughly ten days out — earlier and more structured would help. Map out a regular cadence of posts across LinkedIn, Instagram, Facebook, TikTok, and email starting 2–3 weeks before the event. Consider adding retargeting ads aimed at platform engagers — people who have already liked, commented on, or watched content across each channel — to re-surface the event to a warm audience in the final week.