Audience AccessJan–Apr 20265 Platforms · Per Typical Post
Who Are We Reaching?
Access vs. attention across our social platforms — compiled by Abhi Chand
AL
Adam Leipzig
Platform scoreboard
What a typical post looks like across each platform. Median values used to avoid distortion from viral outliers. All audience figures stated relative to the follower base.
Platform
Followers
Accessible
Warm
Most Engaged
% Reached vs. Followers
Instagram
73,750
1,105
1,045
60
1.50%
TikTok
40,051
219
208
11
0.55%
Facebook
12,897
33
32
1
0.26%
LinkedIn
11,350
148
140
8
1.30%
YouTube
3,190
181
177
4
5.67%
How to read this
Accessible
People we actually reached with a typical post — followers and non-followers the algorithm pushed our content to.
Warm
People in the Accessible group who saw the content but didn't react publicly — no like, no comment, no share, no save.
Most Engaged
People in the Accessible group who took action — likes, comments, shares, and saves combined. The smallest tier.
Most Engaged + Warm = Accessible
Instagram example — A typical post reaches 1,105 people out of 73,750 followers (about 1.5% of the follower base). Of those 1,105 reached, 60 took action (Most Engaged) and the remaining 1,045 saw it without reacting publicly (Warm).
Reach figures may include non-followers. Numbers are stated relative to the follower base as a comparable reference, not as a literal subset of followers. Demographic data has been cleaned to exclude the 65+ cohort (likely junk traffic) and India geographic concentration on Facebook (anomalous and not reflected on any other platform).
Platform leaderboard
Per typical post, ranked by Paying Attention. This is where to invest content effort. Instagram alone delivers 75%+ of all paying-attention audience across the four named personas.
Platform
Paying Attention
Share of total
Accessible
Instagram
339
870 accessible · 39% retention
LinkedIn
62*
62 accessible · retention unavailable
YouTube
24
107 accessible · 22% retention
TikTok
18
161 accessible · 11% retention
Facebook
1
8 accessible · 10% retention (estimated)
How to read this
Paying Attention takes each platform's Accessible audience and applies its retention rate — how long viewers actually stay with the content — to filter out scroll-by reach and isolate genuine attention. Across all five platforms, Paying Attention sums to ~445, matching the total in the Audience Funnel below.
Accessible × Retention rate = Paying Attention
Instagram example — The Accessible audience attributable to our four named personas is 870 per typical post. Instagram's retention rate is 39%, so 870 × 39% = ~339 people Paying Attention. Note: Accessible totals here are persona-attributed and exclude reach to "Other / Unclassified" — that's why this section's accessible numbers are smaller than the Scoreboard's.
*LinkedIn does not expose retention metrics. Number shown is Accessible only — actual paying attention is likely lower but cannot be measured. Facebook retention estimated at 10% given low platform activity. Instagram retention sourced from platform-reported "Retention %" field. YouTube and TikTok retention calculated from average watch time as percentage of video duration.
The audience funnel
From follower count to actual attention — combined across all five platforms, per typical post. Click a persona to see the funnel for that audience slice. Numbers represent the average single post; e.g., a typical post reaches ~368 Established Women, of which ~131 stay long enough to actually consume the content.
Followers141,238
Accessible per typical post1,6861.2% relative to follower base
Paying Attention per typical post~4450.32% relative to follower base
Across all five platforms, a typical post reaches the equivalent of 1.2% of the follower base, and of those reached, an estimated 26% pay attention long enough to actually consume the content. Bar widths use a logarithmic-style scale to keep small values visible.
Audience personas
Four distinct personas have emerged across our platforms. The numbers below estimate how much of a typical post's reach falls into each persona, after cleaning out the 65+ junk cohort.
Share of typical-post reach
The Established Woman21.8%
The Young Professional Man26.7%
The Mid-Career Man19.4%
The Entertainment Executive3.7%
Other / Unclassified28.4%
"Other" includes everyone who doesn't fit cleanly into one of the four personas — likely the algorithm testing our content with new audiences across platforms.
How these numbers were calculated
We don't have engagement data broken out by age or gender — that's not something the platforms expose. So persona-level reach and engagement is estimated by taking each persona's share of the follower base and applying it to the platform's median reach and engagement per typical post.
Instagram does almost all the work — 116 of her 131 paying-attention audience comes from a single platform. For this persona, Instagram is functionally the only meaningful channel.
TikTokInstagram
The Young Professional Man
Men 18–34 · Global · 2 platforms
451
Accessible per typical post
131
Paying Attention per typical post
Moderate · 5.3% ER
Platform
Acc.
Warm
Engaged
Paying Att.
Instagram
290
274
16
113
TikTok
161
153
8
18
He has the largest accessible audience of any persona — but TikTok's low retention (11%) means most of those reached scroll past quickly. The remaining 113 paying-attention audience comes almost entirely from Instagram. His attention sits on Instagram, not TikTok.
InstagramYouTube
The Mid-Career Man
Men 35–54 · US-based · 2 platforms
327
Accessible per typical post
120
Paying Attention per typical post
Moderate · 4.9% ER
Platform
Acc.
Warm
Engaged
Paying Att.
Instagram
282
267
15
110
YouTube
45
44
1
10
Almost identical paying-attention numbers to the Established Woman — both land at ~120 per typical post, both anchored almost entirely on Instagram. The Mid-Career Man and the Established Woman may be one Instagram-engaged audience showing up across two demographic slices.
LinkedIn
The Entertainment Executive
Senior/CXO · Entertainment · LA-concentrated
62
Accessible per typical post
62*
Paying Attention per typical post
Retention N/A
Platform
Acc.
Warm
Engaged
Paying Att.
LinkedIn
62
59
3
62*
*LinkedIn does not expose retention data, so Paying Attention is shown equal to Accessible. Actual figure is likely lower but unmeasurable. The smallest audience by volume but the highest commercial value per person. Distinct from the other three personas — different needs, different platform, different content strategy.
Key takeaways
The Discovery · 1
141K followers. ~1,686 accessible. ~445 paying attention per typical post.
After cleaning out 65+ junk traffic and Facebook's anomalous geography, we have a clean follower base of roughly 141,000 across five platforms. A typical post reaches around 1,686 people — the equivalent of 1.2% relative to that follower base. Of those reached, after applying retention rates to filter for actual attention, only ~445 people pay attention to a typical post — 0.32% relative to the follower base. The funnel from follower to attention is brutal.
The Discovery · 2
Three personas. One audience?
The Established Woman, the Young Professional Man, and the Mid-Career Man all converge to roughly the same Paying Attention number — around 120–131 people per typical post. They all live primarily on Instagram. They all engage at similar rates. The three-persona breakdown may be one Instagram-engaged audience seen through demographic slices. What unites them likely isn't demographics but a shared aspiration — people building something of their own, whether that's a creative practice, a business, or simply a life with more meaning, freedom, and autonomy than the 9-to-5 typically allows.
The Insight · 1
Instagram is doing 75%+ of the work.
Of the ~445 paying-attention audience per typical post, 339 of them come from Instagram alone. Three of the four personas — the Established Woman, the Young Professional Man, the Mid-Career Man — are all anchored on Instagram. LinkedIn carries the Entertainment Executive at high commercial value but low volume. YouTube, TikTok, and Facebook contribute marginal attention. Instagram is the dominant channel by a wide margin.
The Insight · 2
Retention is the lever. Reach follows.
The bottleneck isn't whether people care — they engage at consistent rates when they see the content. The bottleneck is retention. Of those who see a typical post, only about 26% retain long enough to consume it; the rest scroll past. The algorithm reads that signal — low retention tells it "don't push this to more people," which collapses reach. Retention is the upstream lever. Reach is the downstream byproduct of high retention. Improve retention and reach follows.
The Recommendation
Treat Instagram as the primary platform. Build for retention. Find what unites the three.
Instagram is where attention lives — doubling down on Instagram is the highest-leverage move available. Inside Instagram, the focus should be retention: hooks that hold viewers past the first second, content that earns the full watch, structures that reward replays. Retention is what unlocks reach, which unlocks audience growth. The strategic question that follows: what is the underlying truth that unites the three Instagram-engaged personas? It is likely a shared aspiration — something around building, creating, and living more deliberately — that transcends demographics. Identifying this thread allows us to define a real Target Audience rather than three demographic guesses, and to build content and a funnel that speaks to who they actually are.