Audience Intelligence
Jan–Apr 2026
LinkedIn · Facebook · Instagram · TikTok · YouTube
Who Is Our
Audience?
Who's paying attention to us on each platform? — compiled by Abhi Chand
AL
Adam Leipzig
Platform overview
LinkedIn
11,229
Page followers
Senior + CXO = 42% · LA-heavy
Facebook
12,901
Page followers (lifetime)
US 38.8% · Older women dominant
Instagram
73,742
Followers (last 90d)
Core: 45–64 · Men 57.8%
TikTok
40K
Followers (all time)
Male 86% · Young: 18–34 = 82%
YouTube
3,189
Subscribers
Female 54.4% · 55+ = 49%
Gender split by platform
Instagram
57.8%
Men
42.2%
Women
Facebook
53.1%
Men
46.9%
Women
TikTok
86%
Men
14%
Women
YouTube only female-majority
45.6%
Men
54.4%
Women
YouTube is the only platform where women outnumber men. TikTok is the polar opposite at 86% male. Facebook gender calculated from age × gender breakdown totals. LinkedIn gender data not available from page analytics.
Age distribution by platform
Instagram — Men (navy) peak at 25–34 (26.7%). Women (gold) peak at 55–64 (28.3%). Same platform, two very different demographics.
Instagram — 2 distinct audiences
① Young professional men, 25–34 — dominant male cohort at 26.7%, followed by 35–44 at 20.1%. Career-oriented and growth-focused.
② Established women, 45–64 — 55–64 peaks at 28.3% and 45–54 at 27.3% of female followers. Mature, purposeful, seeking meaning.
② Established women, 45–64 — 55–64 peaks at 28.3% and 45–54 at 27.3% of female followers. Mature, purposeful, seeking meaning.
Facebook — 2 distinct audiences
① Men, 25–34 — the largest single cohort at 18.2%, though intent is unclear given the anomalous geography.
② Older women, 55+ — 55–64 (10.2%) and 65+ (13.3%) are the dominant female groups. Mirrors the YouTube female profile closely.
② Older women, 55+ — 55–64 (10.2%) and 65+ (13.3%) are the dominant female groups. Mirrors the YouTube female profile closely.
YouTube — 1 dominant audience
Older women, 55+. 65+ (15.6%) is the single largest female age group, with 55–64 close behind at 13.8%. Together, viewers 55+ make up 49% of all views. Most age-concentrated audience of any platform.
TikTok — 1 dominant audience
Young men, 18–34. 25–34 (43.1%) and 18–24 (38.8%) together account for 82% of all followers. Drops sharply after 35. Youngest and most homogeneous audience across all five platforms.
Top locations by platform
LinkedIn — Top cities
Los Angeles27.8%
New York7.8%
SF Bay Area6.6%
DC-Baltimore2.7%
London, UK1.9%
All top 4 are US metros. LA alone represents 3× the next city — deep entertainment-industry concentration.
Instagram
United States45.1%
United Kingdom7.5%
India5.9%
Canada4.0%
Australia3.5%
US-concentrated with strong reach across the major anglophone markets — UK, Canada, and Australia — plus India.
TikTok
United States22.6%
United Kingdom5.1%
Brazil4.7%
Italy3.6%
Canada2.7%
Most globally scattered. 49.7% "Others" — the algorithm reaches well beyond the anglophone world.
Facebook
United States38.8%
India20.7%
Italy9.0%
Spain6.3%
United Kingdom2.9%
The international geographic distribution is anomalous and worth investigating. The US audience, however, aligns closely with the Mature Woman persona seen on YouTube and Instagram.YouTube
United States59.3%
Canada6.2%
United Kingdom3.8%
Ireland2.4%
Germany2.3%
Most US-concentrated of any platform at 59.3%. Dublin is the #4 city by views — likely a specific video that broke through in Ireland.
Platform follower profiles
The most meaningful demographic signal per platform — who is actually paying attention, and what we know about them.
LinkedIn
11,229 followers
Senior decision-makers and executives in the entertainment industry, heavily concentrated in Los Angeles. People with real institutional power — they can hire speakers, buy programs, greenlight projects, and refer others. The audience quality here is exceptional; the only gap is scale.
Seniority (top)
Senior27.8%
CXO14.1%
Director11.7%
Industry
Entertainment15.1%
Movies & Sound5.5%
Location
Los Angeles27.8%
New York7.8%
Facebook
12,901 followers
The authentic US-based audience skews toward older women (55+) — consistent with the YouTube and Instagram female profiles. However, significant international concentration does not align with any other platform and warrants an audit before drawing firm conclusions.
Gender
53.1% MenWomen 46.9%
Women peak age
55–6410.2%
65+13.3%
Top country
United States38.8%
Instagram
73,742 followers (last 90d)
The largest audience — and split into two very different groups. Men in their late 20s to mid-30s who are career-building and growth-oriented. And women in their late 40s through mid-60s who are established, purposeful, and seeking depth. One platform, two completely different people.
Gender
57.8% MenWomen 42.2%
Age peaks by gender
Men: 25–3426.7%
Women: 55–6428.3%
TikTok
40,000 followers (all time)
Young men — mostly 18–34 — who found the content via TikTok's recommendation engine, not by actively seeking it out. 72% of live viewers came from algorithmic surfacing, not follows. The platform is delivering reach at scale, but converting that reach into an invested audience hasn't happened yet.
Gender
86% MenWomen 14%
Age
18–2438.8%
25–3443.1%
YouTube
3,189 subscribers · 271K views (90d)
Older women in the US, primarily 55 and above. Watching intentionally, seeking substance and depth. The channel reaches them effectively (271K views, 4.64% CTR) but 87% are new viewers who don't return — because there is currently nothing structured to bring them back.
Gender
45.6% MenWomen 54.4%
Age (55+ combined)
55–64 + 65+49.0%
Platform summary
One strategic takeaway per platform before we look at who the audiences actually are.
LinkedIn
Highest-value audience we have.
41.9% are Senior or CXO — people with the authority to hire, refer, and buy. The quality is exceptional; scale is the only constraint.
Facebook
Real US audience is meaningful. International numbers are anomalous.
The older women in the US are genuine signal that aligns with YouTube and Instagram. The international concentration needs an audit.
Instagram
Biggest audience — but two completely different people on one platform.
Young men and older women follow for different reasons and need different content. A single approach will underserve both.
TikTok
Content is being served to young men — but it isn't resonating.
Low views confirm the content isn't landing with this audience. Useful for brand presence, but not a growth platform right now. Now we know who's on the other end.
YouTube
Discovery engine working. Retention engine missing.
271K views and strong CTR show the top of the funnel works. 87% new viewers who never return means the rest of the funnel hasn't been built.
Who are our audiences?
We discovered 4 distinct audiences
paying attention to us.
The data shows it clearly. The person watching on YouTube is not the person following on TikTok. The woman engaging on Instagram is not the same as the executive on LinkedIn. Each platform has a distinct person on the other side of the screen — with different ages, motivations, and content needs. Treating these as one audience, or picking content that tries to speak to all of them equally, will most likely underperform across the board.
YouTube
Instagram
Facebook
The Mature Woman
Women 45–65+ · US-based · Present on 3 platforms
The most consistent cross-platform signal in the entire dataset. She appears on YouTube (where women 55+ make up nearly half of all views), on Instagram (where women 45–64 are the dominant female cohort), and on Facebook (where women 55+ are the most active female group). She is not one platform's anomaly — she is a recurring, intentional audience present across three platforms simultaneously.
Likely Persona Profile
Based on her age range and consistent cross-platform presence, she may be drawn to content around transformation, wisdom, and purpose — themes that tend to resonate at this life stage. She is likely established in her career or personal life and may be navigating questions of meaning, legacy, and what comes next. She watches with intention, stays longer than other audiences, and returns. She is the closest thing we have to a loyal, self-selected audience.
49%
of YT views aged 55+
54.4%
female on YouTube
3 platforms
consistent presence
TikTok
Instagram
The Young Professional Man
Men 18–34 · Global · Present on 2 platforms
He dominates TikTok (82% of followers are under 35, 86% male) and makes up the largest single male cohort on Instagram (men 25–34 peak at 26.7%). On TikTok he was served the content algorithmically; on Instagram he chose to follow. Two different levels of intent — both pointing at the same person.
Likely Persona Profile
At this career stage, content around purpose-driven leadership, career clarity, and meaningful work tends to resonate. He is likely ambitious, growth-oriented, and thinking about how to build something that matters — not just a career, but a direction. He found the content algorithmically on TikTok and chose to follow on Instagram, which suggests a genuine interest rather than a passive scroll. He is reachable and responsive, but the content needs to speak to where he actually is.
82%
of TikTok under 35
26.7%
IG men peak at 25–34
2 platforms
consistent presence
Instagram
YouTube
The Mid-Career Man
Men 35–54 · US-based · Present on 2 platforms
A distinct cohort sitting between the Young Professional and the Executive — professionally established, past the early-career years, not yet at the C-suite level. He shows up consistently on Instagram (men 35–44 at 20.1%, men 45–54 at 18.3%) and on YouTube (men 35–54 at approximately 19% of total views). He is a real and sizeable segment that the data captures across two platforms.
Likely Persona Profile
Men at this career stage often face questions about legacy, impact, and what the second half of their professional life looks like. He is past the hustle of early-career years and may be re-evaluating what success actually means to him. He is present but quieter than the other personas — he doesn't dominate any single data point, but he shows up consistently across two platforms, which suggests a real and ongoing interest.
38.4%
of IG men aged 35–54
~19%
of YT men aged 35–54
2 platforms
consistent presence
LinkedIn
The Entertainment Executive
Senior/CXO · Entertainment industry · LA-concentrated
Unlike every other persona, this audience lives on one platform only: LinkedIn. They are Senior leaders, C-suite executives, directors, and owners — 41.9% of all LinkedIn followers — concentrated in the entertainment and film industries in Los Angeles. They are the most commercially valuable audience on any platform and the most capable of taking immediate, high-value action.
Likely Persona Profile
This persona likely has fundamentally different content needs compared to the other three. While The Mature Woman and The Mid-Career Man may resonate with overlapping themes of purpose and transformation, the Executive operates at a different level entirely — strategic, institutional, industry-facing. Content built for the other personas will probably not land with this one, and vice versa. They need peer-level thought leadership, industry credibility, and ideas that are immediately applicable at scale.
41.9%
Senior or CXO
27.8%
based in LA
1 platform
LinkedIn only
Key insights
01
YouTube and TikTok are mirror opposites
TikTok: 86% male, 82% under 35, algorithmically discovered. YouTube: 54% female, 49% aged 55+, intentional viewers. These are not variations of the same person — they are completely different audiences with completely different content needs.
02
The same older woman appears on three platforms
YouTube's female audience peaks at 65+ and 55–64. Instagram's female followers peak at 55–64 and 45–54. Facebook's female followers peak at 65+ and 55–64. The same person is showing up consistently across YouTube, Instagram, and Facebook. She is the most recurring audience signal in the entire dataset.
03
The Entertainment Executive has distinct content needs
With 41.9% Senior or CXO, this is the highest-quality and most commercially actionable audience we have. Crucially, this persona likely has completely different content needs relative to the other audience personas. The Mature Woman, the Young Man, and the Mid-Career Man may respond to similar themes — but the Executive needs something different: peer-level insight, strategic thinking, and industry-specific thought leadership.
04
YouTube is half a strategy
The discovery engine works — 271K views, 4.64% CTR, algorithmic reach. But 87% of viewers watch once and leave. A Retention Engine of long-form educational content organized as a series would complete the strategy and convert existing reach into a lasting audience.
05
Facebook's geographic data is anomalous — but the Mature Woman is here too
The international geographic distribution is anomalous and worth investigating before building paid strategy around it. More importantly, the US-based Facebook audience shows the same older women profile present on YouTube and Instagram — the Mature Woman persona is active here as well, reinforcing how consistent and cross-platform she truly is.
Key takeaway
The Discovery
There are 4 distinct audiences paying attention to us.
The data surfaces four distinct audience profiles across five platforms — identified by age, gender, platform behavior, and geographic concentration. These are not segments of one audience. They are four different groups of people arriving from different places, for different reasons. The largest and most consistent of the four, showing up across YouTube, Instagram, and Facebook, is The Mature Woman, aged 45 to 65+. Whether by design or not, she is who the brand is currently attracting most.
The Question
Is The Mature Woman our Target Audience?
Right now, there is no defined Target Audience that the content strategy is built around. This dashboard reveals who is actually showing up. The Mature Woman is our de facto ICP based on current data. The question now is: do we want to double down on her and build for her deliberately? Or do we want to shift focus toward one of the other three audiences? Each of the four personas has a different profile, different platforms, and different content needs. Choosing one is what makes it possible to serve any of them well.
The Recommendation
Build a content strategy and funnel for the chosen audience.
Once the Target Audience is confirmed, the next step is building content and a funnel designed specifically for that person. Give them a reason to consume the content, a reason to join the email list, and an offer built around their needs. That starts by asking one question: How can we serve them? Answering that question will generate content ideas, lead magnet concepts, and a clear direction. That person will be who we serve best.