TOF Expansion — Test Dashboard | Balance Catamarans
Meta Ads · TOF Expansion Test
Audience × Offer × Angle
2 × 2 × 3 · 12 ads May 25 – Jun 3, 2026 Test Complete
Total Spend
$396
CA$396.24 across 12 ads
Conversions
55
CA$7.20 blended CPR
Best Ad
$2.63
A2 Info Comes Later · CC × 180
Winning Offer
CC
Comparison Chart · CA$5.16 wt. CPR
Performance Matrix
LLA · 180 Site Visitors
LLA · Leads & Customers
Comparison
Chart
Pricing
Video
Performance by Offer
Key Takeaways
01 · The Offer
Comparison Chart is the clear offer winner.
It's 2.6× more efficient than Pricing Video on weighted CPR (CA$5.16 vs CA$13.20), and drives 41 of 55 total conversions — 75% of the test's output. The decision on which lead magnet to scale is made.
02 · The Angle
"Info Comes Later" is the breakout angle.
This single angle delivered 23 of 55 conversions (42%) at CA$3.67 weighted CPR, winning on both audiences. Next closest CC angle: Real Cost at CA$6.67 weighted CPR. Strong signal to scale this angle first.
03 · The Audience
Both audiences are viable on the winning offer.
180 Visitors weighted CPR: CA$6.46. Leads & Customers: CA$8.09. Only a 1.25× gap. With the right angle, L&C scales — 14 conversions there at CA$4.34. No need to kill either audience.
Balance Catamarans · TOF Expansion · May–Jun 2026 Prepared by Abhi Chand · abhichand.com
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